The packaging production provided by Varmont has the purpose to protect the products, but mainly to present them to the consumer. Effective packaging, in fact, must give guarantees of proper conservation, but mainly must ensure that the product is easily recognized and differentiated from the competitors.
Furthermore, because the product is not really visible, the package must represent it iconically and provide consumers with information on its characteristics.
The elements that characterize the packaging are: the form, the name, the lettering (ie characters and layout of written parts), the color, the images and reports, if any color and proportion between the different elements. Each of these elements must work in synergy with others and thus contribute to 'talk about the product.